Robert Alejandro was an active and enthusiastic member of the PMFI beginning in 2014, became member of the board of trustees, and served as vice president in 2019. Actually, Robert designed the PMFI’s first logo more than 20 years ago, when PMFI began in 2001. When we invited him to be part of the board, we considered ourselves extremely lucky to witness his creative genius, his strong advocacy for ethical storytelling, and his passion for working with young people. Most of all, we were all so very privileged to be enveloped in his warm and sincere friendship.