Lakbay Buhay Kalusugan (LBK) is an innovative health promotion social mobilization project by PMFI in partnership with the Department of Health. The nationwide caravan utilized traditional, new, and out-of-home media to project messages on family health, safe motherhood, and child nutrition.
The main feature was a bus that traveled to various communities all over the Philippines that brought interactive exhibits, programs, and other health-related festivities to the community and local media. The project was supported by HealthPro/USAID from2010-2012 and the Department of Health from 2012 to 2104.
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